2K Hires Apex Legends Developer to Revitalize Troubled Action Game Project Ethos

The renowned publisher has welcomed Ben Brinkman from Respawn Entertainment to oversee the development team at their internal studio, which is currently working on the forthcoming third-person roguelike extraction-shooter known as this innovative game.

Leadership Transition Comes After Mixed Feedback

The new appointee steps into the leadership position at the development studio following the departure of previous head Michael Condrey, who was reportedly let go due to the game's underwhelming early showing last fall.

On Wednesday, the company's top executive a key figure updated team members about this strategic move through an official communication, which emphasized that playtesting had indicated the necessity for a distinct direction.

Ismailer stated that the developers is now overhauling the project with a revised approach, aiming to better meet gamer demands.

Trend of Strategic Recruitment

This announcement echoes a comparable move taken by the publisher in the summer, when they hired Rod Fergusson from Blizzard to contribute to the BioShock studio Cloud Chamber.

Below is the complete text from the president's announcement:

Hello Everyone—

I understand you all just wrapped up your gathering - I hope you’re as excited as I am with the positive developments. Previously I sent you all a update, I expressed the following: “I believe in this crew. You all are some of the most dedicated and creative creators we have had the opportunity to partner with - and we’re looking forward for that relationship to endure.”

With your dedication and adaptability, particularly over the last year, you repeatedly show that.

The player input from last autumn’s the game demo was informative. It validated the potential of a action-packed game but told us we still had work to do. It uncovered the necessity for a more distinct vision.

It has been motivating to see how far you’ve advanced. You embraced the input to heart and revamped the title with a renewed goal - one that’s ready to achieve its ambition to our audience.

The belief in this project strengthens every day. To further the remarkable development you’ve made, I’m excited to introduce the new hire as the new Studio Head of the team. Following some time of discussions, he comes aboard us on next week.

Ben’s management and expertise in the PVP shooter space is extensive, having dedicated the past decade and a half producing and overseeing some of the most recognizable titles in the industry, including the acclaimed shooter, and more recently, the battle royale hit.

I invite you all in greeting him next week. We are all excited to persist observing the development of the game in the time to follow.

The President

Background of the New Head

Brinkman currently serves in the position of senior developer and head of production at the renowned studio for Apex Legends. He earlier was employed at Treyarch and Activision in multiple production roles on the iconic franchise series, and, earlier in his career, had assignments at other industry leaders.

Game Details and Vision

The upcoming game was revealed in last year in conjunction with a community playtest. Then, 31st Union presented the title as a "no-cost, third-person perspective roguelike hero shooter and an innovative step forward on the genre."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Customize your character in real-time to match your preferred approach," the official summary explains. "Face the opponents with fresh skills, challenges, and tests that change every match. Will you leave securely with your valuable rewards? Alternatively take a risk, risk it all, and hope your team can achieve the highest spot? The option is in your hands."

Project Ethos does not have an confirmed launch window or consoles, but enthusiasts can look forward to additional details as production progresses.

Dana Hale
Dana Hale

Certifierad finansiell rådgivare med över 10 års erfarenhet inom personlig ekonomi och investeringar.